Every successful business produces something valuable. The world is full of opportunities to improve the lives of others in some way, and your job as a businessperson is to identify what people don't have enough of and then figure out how to provide it.
The value you create can take several forms, but the goal is always the same: to make someone else's life a little bit easier. A business cannot exist without the creation of value - you cannot transact with others unless you have something valuable to trade.
The best businesses in the world are those that add the most value to the lives of others. Some businesses thrive by providing a small amount of value to a large number of people, while others focus on providing a large amount of value to a small number of people. Regardless, the more genuine value you provide to others, the better your business and the more prosperous you will become.
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